About Chuffed

We’re a young roller skater owned and operated company based in the land down under dedicated to bringing skaters high quality and affordable skates.

Our quality skates are dreamed up in Australia, before being made in our reputable factory in China, then sent directly back to our headquarters where we send them on to you.  

We enable a fun and inclusive community through roller skating!

Our Mission

CHUFFED (ADJECTIVE): Quite pleased. Delighted.

This word drives absolutely everything we do! All of our energy comes from how chuffed we are about roller skating, and we want to make sure our customers are just as chuffed as we are.


Our commitment

We believe that getting chuffed isn’t just about the rush of joy that comes from rolling, but also sharing that joy by giving back to the community. That’s why we are committed to assisting development programs to increase participation in roller skating, and community engagement through roller skating. You can read about our 'Roll Out' program here. 

We acknowledge that every bit of land we roll on in Australia is stolen Indigenous Country, and that sovereignty was never ceded. We are committed to supporting Indigenous organisations and growing awareness about Indigenous Sovereignty.


When it comes to events and sponsorships, we are all about acknowledging the talent and passion in our own backyard. You will see us at local skate events, and you can check out our Chuffed crew and what they're up to here.